To mark the occasion of its Founder the Late Yash Chopra’s 86th birthday on 27th September, Yash Raj Films pays homage to the illustrious and visionary film maker, (who literally changed lives through his cinema) – by launching the trailer of their most ambitious film to date, Thugs of Hindostan.
Marking a first for the Bollywood film industry, Yash Raj Films will be launching the trailer of its upcoming screen spectacle, Thugs of Hindostan at the Hoyts IMAX on Thursday 27th September, in line with the film’s worldwide trailer launch. The launch will mark the first of its kind to ever take place at the prestigious screen to date.
Yash Raj Films has also built up the buzz around the imminent and highly anticipated trailer launch through an innovative marketing strategy to introduce the primary characters of the film through motion posters, prior to the trailer launch.
Thugs of Hindostan is the biggest visual spectacle on the big screen that boasts a larger than life, never seen before cinematic experience for Bollywood audiences. Having pulled off an incredible casting coup by bringing together two of the biggest legends of Indian cinema Amitabh Bachchan (who plays the role of the fierce warrior Khudabaksh) and Aamir Khan (as the roguish Firangi) on screen for the first time, this film is most awaited by audiences. It also stars Katrina Kaif as the gorgeous performer Suraiyya and Fatima Sana Shaikh as the daredevil Zafira.
The film is set to treat audiences across age groups with a visual scale like never before. With the most jaw-dropping action sequences seen on screen to date and an epic war on the seas, the film is set to light up this Diwali.
In yet another first, YRF will launch the trailer in IMAX across 4 continents on the same day, starting in India, Australia, UAE and the UK.
YRF’s mega action entertainer, Thugs of Hindostan, is set to release on November 8, in time for the Diwali festivity. TOH is being released in Australia by Mind Blowing Films.www.mindblowingfilms.com